Cleaned tub and used rubbing alcohol. Installed mat, and pressed each cup. Waited 24 hours. BAth water, and the mat just scrunches up. So frustrated.This is a really great productTHE GOOD!-really great quality-great value and price!-package with love & care-BEAUTIFUL COLOR, DOESNT MOLD, LOOKS GREAT, HELPS MY KIDS NOT SLIP AND SLIDETHE BAD :(-absolutely nothing!OVERALL!-I highly recommend this product and will continue buying this product whenever I need something similar again! Trusted product and brand!I love this bath mat! It is so much bigger and better than the smaller ones marketed towards kids. It covers a huge portion of the tub and is soft and comfortable to sit on. When my kids are done using it, I shake it out and suction it to the shower wall to let it drain down the water instead of leaving it sitting there on the tub floor to mold. It's easy to clean as well. It does eventually accumulate a little mold around the suction cups no matter how careful you are. I spray it with bleach spray, let it sit for a few minutes and then give it a good scrub with a tub brush and it's good as new!This bath may came in the color blue almost like an aqua color. The bath mat is definitely long enough for my bath tub length. I love that the make curves to fit around the drain. The bath mat is definitely sticky and has good suction power. I did have to reinforce a couple of the suction bubbles. I also like that the mat has tiny holes throughout the mat so that water doesn’t get trapped under the bath mat. My kid feels more secure with the bath mat because he knows he won’t slip and fall.I love it! I had a small bath mat before and sometimes when I'm getting out of the tub my feet would slip a little not with this bad boy ? there's no slipping here. It's also comfy with great suction I haven't cleaned it yet to see if it's easy or not but I think spraying it with some cleaning spray then some high water pressure should do the trick5 stars ⭐⭐⭐⭐⭐When I stand in the shower, I need traction. I need treads in the tub, or a bathmat. I suspect this is true for anyone with feet.Consequently, this bathmat is, I suppose, "versatile". Yes, it is great for a kids' bathtub, but also for showerers. I actually have a nearly-identical mat that was about 60% more expensive as well, so it's competitively-priced.It's lengthy and covers most of a standard bathtub, tapering on one side to fit around the drain hole without covering it. When first unraveling it, it takes a little encouragement to flatten out, but rest assured it does so just fine. Plenty of suction cups to adhere to the tub floor, and many tiny holes to allow for better shower water flow and quicker drying, there's nothing negative I can say about this mat.By the way, this company also makes ACTUAL kids bathmats, with cartoon dolphins and starfish and everything. One is pictured in the photos for this mat, but you can't purchase it here. Hunt around and you'll find it.Like any bathmat, extended use brings a bit of mildew. They say: "easy to clean its machine-washable to clean, simply toss the mat into the machine and air dry." So, cold water wash and no-heat dry? We'll test that out a few months from now and report back if issues.I love that this bath mat is the entire length of the bath. Great for little kids. Easy to clean and easy to take up and put down. Because of all the suction cups it stays in place perfectly.